Creative Director / Writer / Editor

Social Media Campaigns

Social Media Campaigns

Understanding the difference between on-air promos and socially-optimized video content is key for television creative departments. Below are examples of socially-optimized pieces of content.

 

This remains Oxygen's most watched Instagram post.

A WEDDING & A MURDER CAMPAIGN

We had fun sending up the traditional wedding tropes with the following social spots for Oxygen’s new series, A Wedding & A Murder.

Garter Belt - Social 1x1

A timeless tradition… turned on its head.

TIN CAN SENDOFF

Sadly, the cans don’t tell the full story.

Wedding Speech - Social

A series of wedding speeches written in Oxygen’s “gallows humor” social tone.

Grammie might be packing to an Oxygen wedding.